Why the Next NAMM Show Should Be January 2023

Why the Next NAMM Show Should Be January 2023

Musicretailer.blog Editorial

I want to first wish everyone a happy new year! I hope everyone enjoyed the holidays.

For my second musicretailer.blog editorial, I wanted to discuss The NAMM Show. As the show would have normally been in Anaheim this month, it is sad to say that the virtual Believe in Music has to replace it for a second straight year.

NAMM is forging an incredible effort to make sure there is a show from June 3 to 5. It is doing is admirable and I will attend any NAMM show I can attend (this year would be iffy without a magazine to pay my expenses), simply because I want to be at any NAMM Show.

In-person NAMM shows are an incredible experience. They have provided most of my greatest memories in MI, including when I stood next to Eddie Van Halen while he performed at Fender’s NAMM booth, seeing Kelly Clarkson and Alicia Keys in small, intimate venues, the latter of which was hosted by Yamaha, and presenting an award to the Grateful Dead’s Bob Weir at a D’Angelico event.

But as painful as it is to say, I have been wondering if a NAMM Show this year can work. COVID-19 itself is not the only reason, but rather what it has caused. Of course, that is not to say COVID-19 is not an issue. A new variant has already been spotted in France that could be replace omicron as the dominant strain. If not, another variant sadly is likely to arrive soon, with no end in sight.

Will there ever be a perfect time during the pandemic to host a show? The answer is simple. No. COVID-19 could lessen by June when The NAMM Show is scheduled to take place. But there are no guarantees and NAMM has to decide well before June if the show should take place.

My prevailing feeling is that no matter how hard it is to say, January 2023 is probably the best time for the next NAMM Show. Yes, it will have been three years since the last show. And not getting to see the “NAMM-ily” would be awful.

I do want to say though that January 2023 should be a “come hell or high water” moment. As they say, “the show must go on.” In this case, “the show must go on after three years.” Waiting any more than three years is simply too long. It could permanently scar MI. And of course, if the pandemic is in the middle of another bad stretch, which I of course hope is not the case, those with concerns about attending, underlying health conditions or other factors SHOULD NOT attend.

The main reason for not having the show in June is the supply chain concern. Will manufacturers have enough new products to exhibit at a show in June? Based on the conversation Fender CEO Andy Mooney had with CNBC on Jan. 4, as well as other commentary makes me believe that shipping delays and the microchip shortage would make it extremely difficult to load up the Anaheim Convention Center with new, exciting products. Hopefully, this problem can being to dissipate by the end of 2022.

The great news is that many MI products continue to sell well as the pandemic continues. If you are an MI retailer, hopefully that is the case. Hopefully, it has helped to offset the increase in wages you are likely requiring to pay right now. And there absolutely should be educational sessions taking place online in June to help retailers better perfect their craft.

But an in-person trade show may prove difficult. This has absolutely nothing to do with NAMM’s effort. It has done everything it can to express its concern for attendee safety and continues to be one of the greatest trade organizations to exist today. However, sometimes, circumstances are beyond anyone’s control.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: