Guitar Center named Clinton Wu as the company’s first Vice President of CRM and Customer Data Strategy. Wu will report directly to Jeannine D’Addario, SVP, Chief Marketing & Communications Officer.
Wu joins the Guitar Center company with more than 15 years of experience delivering innovative customer experiences by leading marketing strategies that drive engagement, build loyalty and bring results. He most recently served as Vice President, Head of Digital Business Channels, at Jollibee Foods Corporation, where he grew revenue for all digital business channels by championing a frictionless, end-to-end Customer experience across all touchpoints. He has also served in senior leadership roles for digital marketing at Mattel, Bandai Namco Games, and Activision Blizzard.
At Guitar Center, Wu will deepen the overall direct engagement with Guitar Center’s customer base by overseeing customer data and strategies. He will also work across the organization to create and implement direct marketing strategies. His aim is to expand the company’s capabilities and leverage data to give the organization a complete 360-degree view of its customers and to work to provide an enhanced customer experience with Guitar Center brands.
“Guitar Center continues to enhance and grow its marketing capabilities by seeking out top talent, and Clinton Wu is among the best,” said Jeannine D’Addario, SVP, Chief Marketing & Communications Officer at Guitar Center. “His experience with a diverse range of brands and his deep CRM knowledge make him uniquely positioned to contribute to our long-term growth strategies and complements our talented in-house marketing team. We look forward to working with him to continue our goal of providing Guitar Center customers with best-in-class marketing.”