Both Sides Claim Victory in Gibson-Armadillo Trademark Lawsuit

Both Sides Claim Victory in Gibson-Armadillo Trademark Lawsuit

Both sides have claimed victory in a Gibson v. Armadillo Enterprises patent trademark lawsuit that concluded on May 27.

“The court’s decision by the jury, to uphold Gibson’s long-established and well-recognized trademarks for Gibson’s innovative and iconic guitar shapes is a win for Gibson and the music community at large. The court found that the Gibson Trademarks are valid, the Gibson shapes are not generic, and the defendants were guilty of both infringement and counterfeiting. Gibson is very pleased with the outcome after years of simply trying to protect their brand and business through well recognized intellectual property rights, rights that have been Gibson’s for decades,” Gibson noted in a statement.

Added Gibson: “Gibson’s guitar shapes are iconic, and now are firmly protected for the past, present, and future. From a broader perspective, this court decision is also a win for Gibson fans, artists, dealers, and related partners who expect and deserve authenticity. Not to mention for all of the iconic American brands that have invested in meaningful innovation and continued protection, only to see it diluted with unauthorized and often illegitimate knockoffs. Gibson can now focus attention on continuing to leverage its iconic past, and invest in future innovation, with confidence.”  

However, Armadillo Enterprises CEO Evan Rubinson issued the following statement:  

“We are thrilled that a Texas jury has vindicated Armadillo in ruling for Armadillo on its defense to Gibson’s trademark claims on our Dean V guitar, Dean Z guitar, and Evo headstock,” said Rubinson. “The jury found that Armadillo is not liable to Gibson for our long use of those guitars and headstock. The jury issued a judgment in the amount of $4,000, a mere fraction of the $7 million plus originally sought by Gibson.”

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